There should only be 1 per page, and it should describe as accurately as possible the main topic for the page. It can be slightly different from the meta title, but the meaning should be the same. Checking your h1 tags will require you to either manually check each page or utilize the results from your website crawler. However, you can run into problems with duplicate content — content that appears on more than one page. Duplicate content can happen when you recycle content across different pages or if other sites are scraping from you.
Keywords
- It also analyzes your website’s vitals, enabling you to identify areas for improvement.
- Covering the foundations of technical SEO, the crawling and indexing section of the audit makes sure that search engines can find, crawl, and index your content without challenge.
- Our SEO audit final report will include all findings along with recommendations and how to find the problems.
SEO audit tools are suites of tools that identify technical, UX, and content issues on your site. The best tools tell you where you’re at and offer actionable strategies for improving. So when I audit a customer’s site (or mine), I tend to take a pretty fine-toothed comb to all of these.
Bonus Step #1: Analyze Your Site’s Topical Authority
Regularly analyzing your website’s traffic helps you spot sudden drops that indicate underlying issues. Use Google Analytics and Google Search Console to identify pages that have lost rankings. Every link from a relevant, high-quality source counts towards your authority. These links prove to search engines that your content is valuable and meaningful. The next step is to see how people perceive and interact with your site. Look at the user experience and see if you can find things to improve.
The Problem: Why Websites Underperform – Hidden SEO Issues
Anyone can use SEOptimer free for 14 days by signing up above. You’ll get full access to the features as though it were a paid plan. You might notice that at the top of a browser, next to the URL, there’s a message that says either secure or not secure.
Now we’ll move beyond your site to consider off-page factors, and then we’ll touch on some advanced aspects like structured data and automation with AI. A technical audit assesses your website from a technical SEO standpoint. It can involve searching for duplicate content on your site or broken links that direct users to 404 error pages. When it comes to SEO audits, technical audits are the standard. It evaluates keyword usage, content quality, and internal linking. If your goal is to improve your content’s visibility SEO Anomaly and relevance, an on-page SEO audit is invaluable, especially for content-heavy websites.
